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Writer's pictureKathryn Holeton

Branding Project- The Dead Cassettes

Updated: Jun 2




Introduction


The Dead Cassettes are an indie rock band from North California. I redesigned their logo and made an Electronic Press Kit (EPK) for them. Their design preference was nostalgic 80's with neon highlights. They original logo was a script styled font of their name, but they wanted something in a different style that was more authentic to them.

 

Inspiration and Process


I designed their logo to look like it was hand drawn and also etched on glass. In the upper left corner of the cassette, you can see a tv-screen like pattern. I added that detail because a lot of their reels on Instagram had that kind of filter. I designed the font of their logo to incorporate the neon style. The font I chose is more of a Sans instead of a Script, and it has more of n 80's/90's feel.

 

After I designed their logo, I started working on their (EPK). I decided to display all of their information on a black background because that would make the neon lettering of each section standout more. There was a lot of information that needed to go onto the document, so I opted for a grid pattern for their information. I was actually able to squeeze more information onto their EPK because I chose the grid pattern. All of the links are also clickable.




In closing...


You can check out their social media by clicking the link below.



You can download their EPK by clicking below.



Thanks for reading and Happy Writing!

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